PRODUCT DESIGNER
PRODUCT DESIGNER
Hey there, I am Marcus - a product designer specializing in web and mobile platforms. Practicing design since 2020 and building digital products, brands and experiences.
Brand Identity & Website
Tasked with creating a brand identity and website for Still Waters Foundation, the goal was to develop a cohesive visual identity and intuitive online presence that communicates the foundation's mission and engages users.
Engagement
12 min
User Satisfaction
4.5*
Brand Identity & Website
Tasked with creating a brand identity and website for Still Waters Foundation, the goal was to develop a cohesive visual identity and intuitive online presence that communicates the foundation's mission and engages users.
Engagement
12 min
User Satisfaction
4.5*
Brand Identity & Social Media Campaign
The Ladies' Feast branding and social media campaign boosted engagement, increased visibility, and enhanced event marketing by resonating with the target audience and building anticipation.
Engagement
12 min
User Satisfaction
4.8*
Brand Identity & Social Media Campaign
The Ladies' Feast branding and social media campaign boosted engagement, increased visibility, and enhanced event marketing by resonating with the target audience and building anticipation.
Engagement
150%
User Satisfaction
4.5*
Product Design
Focus was to create a user-friendly interface that simplified the process of accessing premium operational web scraping proxies.
Usability
98%
User Retention
70%
Product Design
Focus was to create a user-friendly interface that simplified the process of accessing premium operational web scraping proxies.
Usability
98%
User Retention
70%
Process
In each project, creating user-centric interfaces that align with business objectives is a must. I use tools like Figma to craft high-fidelity designs and ensure seamless collaboration with developers during the handoff process.
01
Research & Discovery
I gather insights through user interviews and surveys, aligning both user and business needs. I also conduct competitive analysis to identify opportunities for differentiation in the market.
Wireframing
I develop low-fidelity wireframes to outline the key structures, creating user flows that ensure a seamless and intuitive user journey across the product.
02
Design Conceptualization
I establish the visual direction through mood boards and develop a design system with consistent typography, color palettes, and UI components, ensuring a cohesive look and feel across the product.
03
Prototyping
I create high-fidelity designs and interactive prototypes, focusing on visual hierarchy and user interactions.
04
User Testing & Feedback
In collaboration UX Teams, I conduct usability tests to identify areas for improvement and iterate on the design based on user feedback. This includes refining user flows and enhancing accessibility to ensure a better user experience.
05
Launch & Reflection
After project delivery, I reflect on key outcomes such as improved engagement metrics and take note of valuable lessons, like managing tight deadlines and optimizing feedback loops.
06
Process
In each project, creating user-centric interfaces that align with business objectives is a must. I use tools like Figma to craft high-fidelity designs and ensure seamless collaboration with developers during the handoff process.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
In each project, creating user-centric interfaces that align with business objectives is a must. I use tools like Figma to craft high-fidelity designs and ensure seamless collaboration with developers during the handoff process.
01
Research & Discovery
I gather insights through user interviews and surveys, aligning both user and business needs. I also conduct competitive analysis to identify opportunities for differentiation in the market.
Wireframing
I develop low-fidelity wireframes to outline the key structures, creating user flows that ensure a seamless and intuitive user journey across the product.
02
Design Conceptualization
I establish the visual direction through mood boards and develop a design system with consistent typography, color palettes, and UI components, ensuring a cohesive look and feel across the product.
03
Prototyping
I create high-fidelity designs and interactive prototypes, focusing on visual hierarchy and user interactions.
04
User Testing & Feedback
In collaboration UX Teams, I conduct usability tests to identify areas for improvement and iterate on the design based on user feedback. This includes refining user flows and enhancing accessibility to ensure a better user experience.
05
Launch & Reflection
After project delivery, I reflect on key outcomes such as improved engagement metrics and take note of valuable lessons, like managing tight deadlines and optimizing feedback loops.
06
Skills
Skills
UX Design
UX Design
UI Design
UI Design
Product Design
Product Design
Design Systems
Design Systems
Graphics Design
Graphics Design
Interaction Design
Interaction Design
Branding
Branding
Usability Testing
Usability Testing
UX Research
UX Research
Leadership
Leadership
Mentoring
Mentoring
No-Code
No-Code
+ More
+ More
Experience
Experience
Content Developer
Content Developer
Content Developer
LOTUS Bank
LOTUS Bank
Oct 2023 - Present
Oct 2023 - Present
UI/UX Designer
UI/UX Designer
UI/UX Designer
Foodtiq
Foodtiq
Aug 2024 - Oct 2024
Aug 2024 - Oct 2024
Intranet Portal Design
Intranet Portal Design
Intranet Portal Design
Unity Bank
Unity Bank
Unity Bank
Mar 2023 - May 2023
Mar 2023 - May 2023